Duracell is an American brand owned by Berkshire Hathaway and produces world’s leading alkaline, specialty cells and rechargeable batteries. It is world’s number one consumer battery company by market share. Duracell’s foundation dates back to 1920s, when scientist named Samuel Ruben partnered with manufacturing muscle of Philip Rogers Mallory. Duracell has been iconic brand for power and trusted worldwide for compact and longer-lasting batteries.
The popularity of Duracell can be gauged from the fact that every second there are on average 63 Duracell products sold globally. It is because of its rich history of continuous innovation to develop powerful, efficient and long lasting batteries then one offered by its competitors. The brand was such a success that many of Apollo 11 moon landing electronics were powered by Duracell batteries!
Duracell employs around 3,300 people worldwide and has global regional headquarters in the USA, EIMEA, and Asia. In march 2016 it became a permanent part of the Berkshire Hathaway group. Duracell puts significant investment in R&D to ensure its products remain top of the line and consumer’s first choice for high performance toys, video game controllers, lighting and portable power and charging technologies. The result is Duracell Ultra Power batteries that remains best and most powerful alkaline battery even today and the brand has gained trust and recognition globally.
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